Balanced scorecards help companies track performance. In today's marketplace characterized by digital disruption you need to make sure that you track more than just performance along the value chain. You need to include areas of your business that are responsible for innovation and growth. These will have different measures and different management approaches.
However, what you need most of all is to track progress against outcomes. Are we increasing value in the eyes of our customers? Are margins improving? Are we mitigating risks to ensure outcomes are advanced?
Make sure your scorecard covers your entire business model.